The Brief

Develop a distinctive brand identity for a small, independent coffee shop aiming to become the go-to spot for local students. The brand should resonate with a youthful, vibrant audience while reflecting the shop’s welcoming, affordable, and study-friendly atmosphere.

Solution

This logo features a playful, light-hearted font paired with a clever icon design of two cups joined to resemble an hourglass, symbolizing the speed and time aspects of the brand.

Bright blue colors bring a playful energy to the design, while complementary pastel yellow accents add a modern touch. This color combination creates a fresh, contemporary aesthetic that remains approachable and engaging.