Flagstone - Print Campaign
The Brief
Flagstone wanted its brand essence to feel more tangible and emotionally engaging. The challenge was to create a print campaign that captured the spirit behind its winemaking process and showed that every wine begins with experimentation, bold ideas, and the determination to push through setbacks
Solution
We brought this idea to life through a series of print ads that drew parallels between winemaking and the creative journey. By using analogies tied to experimentation, mistakes, and eventual reward, the campaign revealed Flagstone’s process as one driven by imagination and resilience. This helped position the brand as inventive, expressive, and creatively led.
Creating
We built each element by hand, cutting, crafting, and moulding. Which pays homage to Flagstone’s winemaking process and positioning tribute - We Are Born Creative.
Mother's Day PR Campaign for Poetry
The Brief
Flagstone wanted to honour mothers through a Mother’s Day PR campaign that felt personal, thoughtful, and true to the Poetry wine range. The challenge was to create an idea that would stand out as a gift while expressing love and appreciation in a memorable way.
Solution
We designed a campaign that reimagined a bottle of Poetry wine as a bouquet of flowers. Each flower included a simple poem of love and dedication, turning the gift into a layered expression of care. By combining the symbolism of flowers, poetry, and wine, the campaign created a warm and emotionally engaging tribute to mothers.
Flagstone Brand Activation
The Brief
Create a brand activation for Flagstone that gives people an engaging, memorable taste of the brand. The challenge was to design an eye-catching mobile tasting experience that would attract attention, encourage interaction, and make the wine pairing feel playful, accessible, and distinctive.
Solution
We brought this to life through a mobile popcorn-and-wine pairing cart, affectionately called the Pop Art Cart. Designed as a bold, attention-grabbing activation stand, it invited people to explore Flagstone through a curated tasting experience. The stand featured a Pop Art Pairing Tasting Sheet with placeholders for complimentary seasoned popcorn cups, each paired with a taster of the corresponding Flagstone wine. This turned the tasting into a fun, hands-on brand experience that made the pairing concept both memorable and shareable.
More Elements
These are some of the additional brand elements I helped create for Flagstone, including wine labels, brochures, packaging, and signage. Each piece was designed to extend the brand consistently across touchpoints and strengthen its visual presence.
Agency: 3Verse Copy: Kathleen Jonas & Claire Tanner-Roberts
AD: Charne Alexander & Lea Terblanche JAD: Peni Buckton ECD: Ivan Johnson Integration Director: Joanne Stone
Production: Raygaanah Kippie Strategy: Kay Orlandi
Client Service Director: Andrew Alexander